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The Big Picture Live -- The Way Forward For Tourism In The Highlands

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Tourism is one of Scotland's key sectors. According to currently available statistics for 2011, almost 16 million overnight tourism trips were taken in Scotland, for which visitor expenditure totalled over £4.5 billion. These represent massive numbers in any business language and many thousands of working lives are dedicated to achieving these outcomes. But are we doing as well as we can? Are the statistics for 2012 looking promising by comparison? What is the way forward for Highland Tourism over the next few years? The Development Partners Big Picture Webcast this month welcomes Scott Armstrong, Regional Director for Highland with Visit Scotland. During the course of the discussion Scott looks at past and current performance of the Tourism industry. How have we done and how might we do better? Who are our competitors and what do they offer? What must we do within the Tourism industry to stay competitive in the coming years? If you are involved directly, have a specific interest in the tourism sector or are simply curious , The September Big Picture webcast provides an excellent opportunity to hear what Scott has to say.


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